Although their recently launched referral programs are similar, Oracle's is driven by financial gain while SAP's is focused on building relationships with its channel partners, says Ovum.
SAP earlier this month announced the launch of a business referral program targeted at small to midsize businesses (SMBs), in which it will pay for leads for new business. Channel partners will get a 5 percent cut of a deal's net software license value, according to SAP.
Oracle's program pays a similar 5 percent, capped at US$50,000.
Warren Wilson, Ovum research director, said in a statement the programs "should pay a double dividend" in bringing in new business and helping to identify new partners for the two software giants.
The program will offer the opportunity for the two rival companies to evaluate which of the partners will be most productive or can best fill gaps in their market coverage, said Wilson.
However, the differences between the two vendors' programs may be their emphasis, noted Wilson.
"Oracle's lead message is the money," said Wilson, adding that its programs focus on increasing deal volumes.
"SAP, by contrast, emphasizes deep engagement, building long-term relationships and two-way loyalty through co-innovation programs in which the partner helps to define the Web services that will underpin the solution.
"Which method is more effective is a question that the market will take years to answer," said Wilson.
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Source: ZDNetAsia
6 comments:
Hi,
I need some advice here. I have finished my under grad as a B.E. electronics and communication and am about to complete my Masters in Telecommunication. Well, Iam planning to take up SAP course. which module do you think will suit my carrier best. Also, since ill be working in the united states, pls tell me which module will have a good scope there. Thanks for your time...and hey, BTW, good blog
hi muscle89,
if you talking about module, i really can't think of an idea on which area in SAP is right for you, maybe you can consider SAP BASIS, but being a functional or developer, you may need to learn from the basic. I admit, I was a graduate of Civil Engineering and didnt had any knowledge on SAP before.
Thanks, Can u tell me abt carreer growth of a SAP B1 consultant.
Hello Geoff
I'm up for interview as a junior consultant. i have work 6 yrs work experience also in it. computer technician to be exact. I don't have any info on what's the starting salary for SAP juniors.
also, when you learn a functional module, does it mean you've learn all the sub modules as well.
If you're familiar with a functional module, is it easy to learn other functional modules as well?
Hi Muscle89,
I cant tell you more about SAP B1 since im in SAP R3. As far as i know SAP B1 is for small business office use while R3 is for enterprise.
Hi Xeth,
Im not actually a functional designer, I am more inclined on the technical side of SAP which is ABAP and it somehow helped me understand the business side process which are Sales And Delivery, Material Management and Quality Management ( these are different modules of SAP )
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